Pandemic Purchasing Patterns
2021
Data Visualization, UI, UX
Role: Visual Interaction Designer. Development by Kenton Powell & Jeff Macinnes, Project Management by Rebecca Ojala, Creative Direction by Sergei Larianov, under the guidance of Partner Christian Marc Schmidt.
Globally, the Covid-19 pandemic has changed lifestyles, personal habits, and created a deep chasm between “before” and “after”. We were interested in exploring how the pandemic affected people’s shopping behavior. Schema, along with Axios and Alberto Cairo, worked with the Google News Initiative to create The New Normal, an interactive data visualization of search intent around commonly purchased products and the search patterns evident pre-pandemic through the end of 2021.
Using keywords pulled from Google’s product taxonomy, this project divides the data into three categories: “Normal” (trends that remained unaffected by the pandemic), “Unusual” (trends that spiked or showed unusual behavior), and “New Normal” (unusual trends that persisted into 2021).