BHI Idea Explorer


Boston Consulting Group
2023
Data Visualization, UI, UX
Role: Design Lead, Development by Shelby Wilson, Project Management by Rebecca Ojala, under the guidance of Partner Sumin Chou.
Visit Site
CHALLENGEThe Henderson Institute publishes a vast volume of world-class thinking, but how can that knowledge be surfaced, connected, and explored beyond a traditional content feed? The team needed a discovery interface that felt non-linear, intuitive, and immersive.

APPROACH
  • Researched user behaviors around content exploration.
  • Structured a dynamic content graph that adapts as new articles are published.
  • Designed an exploratory UI that encourages serendipity over search.

ROLE
  • Led visual and interaction design of the full platform.
  • Developed flexible UI systems for article cards, tags, and relationships.
  • Helped shape the data model that supports evolving thematic connections.

SOLUTIONThe Idea Explorer allows users to:
  • Wander through a living map of thought leadership.
  • Discover unexpected relationships between topic.
  • Return again and again to evolving idea clusters

IMPACTBy turning reading into exploration, the Idea Explorer redefines how strategy professionals engage with insight—less linear, more discovery-led, and always evolving.