2025
Product
Role: Senior Product Designer, under the guidance of Head of Product and Design Julia Wilson.
- Led end-to-end design across a multi-product fintech platform, improving UX systems and scalability across 4+ core products
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Increased onboarding completion by reducing friction in account creation and KYC flows
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Defined and launched monetization strategy (free tier + upgrades), contributing to upgrade conversion
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Reduced time-to-first-action by ~30% by redesigning dashboard hierarchy and user pathways
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Envisioned instant and bulk account creation, decreasing operational friction and saving hours per high-volume user/week
- Improved first deposit conversion through streamlined funding and clearer system feedback