Alongside App

alongside.care
2024
Product, Branding, UI, UX
Role: Design Lead. Design Team: Annabel Lee & Ryan Hobbs. Project Management: Kevin Hanes. Illustrations: Annabel Lee. Under the guidance of Partner Christian Marc Schmidt
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CHALLENGEHow do you design a mental health app for young users that feels safe, friendly, and clinically grounded? Alongside needed a platform that was emotionally intelligent, engaging, age-appropriate with an AI component.

APPROACH
  • Collaborated with educators, clinicians, and students to shape the. experience.
  • Embedded therapeutic principles (like CBT) into approachable activities
  • Built in tools for escalation and real-world support.

ROLE
  • Led the product, visual and branding design across the full app experience.
  • Designed the character-based UI, including Kiwi the llama guide.
  • Contributed to content structure, journaling prompts, and escalation pathways.

SOLUTIONA kid-centered mental health app featuring:
  • Interactive wellness activities and mood tracking.
  • A friendly chatbot for emotional check-ins.
  • Crisis support and counselor meeting requests baked into the flow.

IMPACTAlongside blends clinical insight with design empathy and AI, helping students build resilience, develop self-awareness, and get support when they need it most.